RUNNING IS PART OF MY JOB ⏎

I don’t just run — I also work in running.
For the past six years, I’m working at adidas in Germany, helping create high-performance racing shoes. I work closely with elite athletes, designers, and engineers to develop footwear built for speed and made to perform on race day. That experience gives me a unique lens — blending the athlete’s mindset with a deep understanding of the tools that support performance.

It’s not just a job — it fuels how I coach, how I train, and how I think about running.

I’ve traveled to Kenya, Ethiopia, and the U.S., and worked at the Olympics and World Championships, where I met some of the world’s top endurance athletes. It gave me a firsthand look at how they train, how they think, and what pushes them to perform.

I started as a footwear developer, worked directly with athletes on servicing, and now lead innovation for racing shoes.